Best Marketing Automation Software Tools

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Best marketing automation software tools

Marketing is one of the most important things for any business. There are so many marketing automation software tools that help to increase customers and profit.

 

The marketing automation software tool is one of the advanced platforms which is designed to help the company in searching for new customers. It also works in improving marketing efficiency by analyzing the behavior and campaign performance. There is no doubt in saying that now these marketing automation tools are becoming the essential resource for the B2B and B2C market. The sales department of the company is growing their business day by day because of these tools.

 

If you want to know more deeply about marketing automation software tools then you should understand them by knowing their essential features.  

 

Features of marketing automation software tools

There are a variety of features that exist which can help you to understand this tool in a better way. Check out:

 

1. Simple to use - The automation tools are very easy to use. The implementation of the software will work according to your need. The navigation is very simple and easy to take action.

2. Good support  - The automation tools are very supportive which can give many benefits to the users. The tools are technical and need full knowledge to use them. However. There is a customer care support option if you do not know the way of using it.

3. Limit the number - Some automation software platforms may limit the number of actions you can take. Some company limits every month, however, some limitations are decided according to the allowed database size.
4. Pricing -  The price of different automation software varies from one to another. Before selecting the price, be sure that you are choosing the reasonably priced tools. evaluate the prices according to its capability.
5. Analytics - If you are running any campaign then you must be able to measure its success. This work will be easily done by the automation software which will be able to keep a track of the metric for providing information.

These are some of the features and benefits which one can get by using automation software tools. Now we will discuss some popular marketing automation software tools which will help you in selecting the best one according to your needs.

 

Best marketing automation software tools

There is much such software available in the market among which you have to choose the best one. check out:

 

HubSpot Marketing Automation

This is one of the most powerful tools which helps in maintaining a good customer relationship along with many other attractive features. It helps in fulfilling the requirement of managers, leaders also.

Features

• This tool knows the ways of maintaining customer relationships.
• Helps in tracking all the marketing and sales activities.
• This is an active workflow tool.
• The question-answer section is also in the Hubspot tool which makes customers leave any message.
• This is an analytics and reporting tool that measures the entire marketing process.
• Hubspot has a pipeline feature that helps to succeed in deals making.

Website link - https://www.hubspot.com/products/marketing/marketing-automation

 

Manychat

This is one of the marketing automation tools in which you can easily manage email, SMS, and messenger in one place. This is very easy to use and the information will be synced to CRM.

Features

• It can store bulk data which can be modified if needed.
• Manychat can be easily optimized by mobiles.
• It has a chatbox like Facebook Messenger.
• It can be customized to fulfill the business requirements.
• Outstanding workflow capability which helps to determine that when to complete a step.
• Users can view the content in multiple languages and proceed with multiple currencies.

Website link - https://manychat.com/

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Customer.io

This software offers you to send the messages to the target customers which can help the interaction in business. The cost of the software depends on the size of the email list and email credits.

Features

• The capability of the software can be increased according to its price.
• The visual system of the software allows it to give high-performance.
• Able to reach their customers whenever and wherever they want.
• This tool is designed to provide speed.
• In-built transactional API built to provide flexibility at existing layouts and styles to transactional messages.

Website link - https://customer.io/

 

Moosend

 

Moosend is an exceptionally powerful email marketing automation software tool that is very easy to use. Users can design, create and customize responsive newsletters that can be suitable for all types of devices.

Features

• It offers free trials and plans. The monthly cost of this software is very reasonable.
• Helps in building the email list automatically.
• This tool can analyze the subscriber's activity through its location.
• Availability of filters, triggers, and automated action.
• Active to make connections between your website or App with SMP services.
• Customized signup forms.

Website link - https://moosend.com/

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Constant Contact

This is also one of the most powerful and useful email marketing tools with many unique features. Email marketing automation also helps to manage sales by keeping the audience engaged.

Features

• This tool offers facebook fan promotion, deals, coupons, and even event management.
• It is having several customized and responsive email templates.
• Emails can also be edited with this tool.
• It offers a very reasonable monthly price for email marketing.
• It can store up to 2GB of hosting for images and documents.
• This is a simple drag and drops email editor.

Website link - https://www.constantcontact.com/

 

SendinBlue

Sendinblue is an automation software tool for marketing that helps in empowering the business to build and grow the relationship through SMS messages, email campaigns, Facebook Ads, marketing automation, chats, CRM, retargeting Ads, etc.

Features

• Free trials are available, but the subscription cost according to the Lite or premium plans.
• It has flexible email campaign automation where the tool knows when there is a need to send the message and to whom automatically.
• Able to track customer behavior.
• This tool allows customizing the Ad designs, Facebook ads, potential new market, CTAs, target audience, etc.
• The software helps in promoting team collaboration.

Website link - https://www.sendinblue.com/

 

Autopilot

Autopilot is one of the best appealing marketing solutions which helps in making email marketing, automation platforms, and messaging. This is an easy-to-use marketing automation software that can be clearly understood by all the users.

Features

• This software automates the customer journey with a visual strategy that helps to maintain a better customer relationship.
• Helps to design and build the journey of the customer which ends after taking down the experience of the customer.
• Helps in bringing the team together by collaborating and Annotating with the whole team.
• Able to send personalized emails with a drag and drop process.
• Easily send messages on every channel. This is a very easy task to perform which does not require any technical skills.

Website link - https://www.autopilothq.com/

 

Omnisend

This automation tool is designed especially for eCommerce marketing. SMS, email, push notification, Facebook messenger, etc are some of the mediums offering automation workflow. This is an easy-to-use platform that helps to put high-impact on customers.

Features

• Helps in increasing sales by providing an effective mode of sending messages.
• Helps in tracking and make the users learn which type of campaign works best in growth and development.
• The software can capture the visitors and convert them into new subscribers.

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Website link - https://www.omnisend.com/

 

Marketo

Marketo automation software is a good option for the larger marketing process. It can handle multiple things starting from digital marketing, social media to account-based marketing. Some of its unique features are:

Features

• A new mobile feature that helps the marketer to stay updated with the latest mobile trends.
• Availability of automated email responses.
• Able to track all the online behavior.
• Improving day by day from the addition of new features in the software.
• Available at a reasonable price.

Website link - https://www.marketo.com/

 

Pardot

This is the marketing automation tool that is needed by B2B marketers. Pardot is now a part of the salesforce and this partnership had made the Pardot image very high. They work together to help the teams of sales and marketing so that they can work more efficiently.

Features

• This is a marketing automation suite that helps in increasing revenue.
• Proceed the work in email marketing, CRM integration, ROI reporting, lead scoring. lead nurturing, etc.
• Users will get API access, integrated marketing, multiple scoring categories, and social profile.
• Users can easily afford its reasonable price.

Website link - https://www.pardot.com/

 

Bottom line

These are some of the best marketing automation tools which help marketers to get additional profit and increase revenue according to their performance. If you are in the marketing team then must take help from this software to stay updated.

 

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